FOR IMMEDIATE RELEASE
New York, NY – June 19, 2025 – PressClone recently published an in-depth interview titled “Brian Winum on LLMS Amplifier – The WordPress Plugin Revolutionizing AI Content Discovery” featuring digital marketing veteran Brian Winum discussing his groundbreaking WordPress plugin that helps websites communicate effectively with AI systems like ChatGPT and Claude.
In the comprehensive interview, Winum explains how LLMS Amplifier evolved from a simple tool for his Authority Amplifier Pro course students into an enterprise-grade solution that’s transforming how websites achieve visibility in AI-generated responses. The plugin automatically generates and manages llms.txt and llms-full.txt files, providing AI systems with clean, structured content they can easily understand and reference.
“We’re at an inflection point in how people discover information online,” Winum told PressClone. “Traditional search isn’t going away, but increasingly, people are turning to AI assistants for recommendations, research, and answers. If your content isn’t optimized for AI discovery, you’re essentially invisible to this growing segment of users.”
The interview reveals impressive results from early adopters, including e-commerce sites seeing their products appear in AI-generated buying guides within two weeks of implementation. Version 2.0 of LLMS Amplifier includes enterprise-grade security features, support for over 75 languages, and the ability to create subdirectory-specific files for complex websites.
Winum emphasizes the parallel between current AI optimization and earlier digital milestones, comparing it to the debates businesses had about needing websites or mobile optimization. The plugin addresses critical security concerns with CSRF protection, path traversal prevention, and comprehensive input validation, making it suitable for enterprise deployment.
The full interview explores how universities, recipe blogs, and local service businesses are using LLMS Amplifier in creative ways to ensure AI systems accurately represent their content and brand. Winum also discusses future developments and the democratization of AI optimization for WordPress sites of all sizes.
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