For Immediate Release — Los Angeles, CA, June 17, 2025 New Line Daily has published an in-depth interview titled “The $20 Bong Problem: Why TAG’s Brian Handschuh Thinks You’re Smoking Wrong,” featuring Brian Handschuh, founder of Thick Ass Glass (TAG), who shares his unconventional approach to the cannabis accessories industry.
In the exclusive interview conducted by Editor-in-Chief Kathy Stillman, Handschuh discusses how TAG has built a dedicated following by prioritizing durability and function over Instagram collaborations and limited drops. The company, known for its unapologetically direct name, focuses on creating glass pieces with walls nearly twice as thick as competitors’ “luxury” offerings while maintaining significantly lower price points.
“Subtlety is overrated when you’re trying to fix an industry problem,” Handschuh told New Line Daily, explaining the reasoning behind the company’s bold branding. “Everyone was making thinner and thinner glass to maximize profits. We looked at that trend and said, ‘Let’s do the complete opposite and make sure everyone knows it.’”
The article highlights TAG’s engineering-focused approach to product development, including the use of CAD modeling for percolators and precise calculations for optimal airflow. Handschuh, who describes himself as a “German engineering obsessive,” emphasized that smoking accessories should be engineered properly, treating the process as “basic physics” rather than “arts and crafts hour.”
Key insights from the interview include TAG’s commitment to education over traditional marketing, with the company publishing detailed guides on topics like measuring joint sizes and understanding percolator function. Handschuh also shared his views on industry pricing, stating that expensive doesn’t automatically mean better and criticizing brands that charge premium prices for inferior products.
The interview reveals TAG’s future plans, including the development of video content featuring stress tests and engineering breakdowns, as well as new designs promising diffusion “so efficient it feels like you’re breathing air, not smoke.”
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Kathy Stillman, Editor-in-Chief editor@newlinedaily.com